Google Building Next Gneration Search Engine

Last month Google rolled the curtain on secret project codenamed Caffeine focused on building a new iteration of its winning internet search engine. The search page looks identical to the classic clean Google web page long associated with the internet titan.

The new infrastructure site ‘under the hood’ of Google search engine, which means that most users won’t notice a difference in search result. However, web developers and power searchers might notice a few difference. The internet giant opened up a web developers preview to collect feedback

Google stressed that for now it is only seeking feedback regarding hoe Caffeine performs compared to it current search engine.

Technology colossus Microsoft has been appraising the momentum of its recently lynched search engine Bing and said it is taking long term approach in its quest to close the gap with market leading Google. Last year Microsoft tie-up with yahoo for a larger share of the online search market. Yahoo and Microsoft are the distant second search engine market where Google commands two-third of the traffic. Under the terms of the deal, Yahoo will use Microsoft’s new Bing search engine and handle web ad sales.

Forrester estimates the search and advertising market will grow by 15 per cent a year to more than 30 billion dollars in 2014 in the United States alone.