Who clicks on Google Ads?

Most of the ads we see on the websites are Google ads but most the people clam that they never click on Google ads because they knew that Google pay for per click to the owner of that particular website.Yet, companies and people increasingly rely on ad revenue to increase the profit.

These are few reasons that I think people clicks on ads.

o       Because they don't know that they're ads.

o       Because they are perceived to be of greater quality than the actual search results (for example, in searches for travel and any other data).

o       When they're searching for something that particular thing is displayed in ads.

o       When they're bored.

o       When they think that they might win something or get something for free.

Ninety-nine percent of heavy Web users do not click on ads. Of the 1% that do, most only click once a month. Less than two tenths of one percent clicks more often. That tiny percentage makes up the vast majority of banner ad clicks. So who are these "heavy clickers"? They are predominantly female, indexing at a rate almost double the male population (research taken by Nelson). They are older. They are mainly Midwesterners, with some awareness in Mid-Atlantic States and in New England. What kinds of content do they like to view when they are on the Web? Not surprisingly, they look at sweepstakes far more than any other kind of content.

Social media services like social network sites are not designed around the audience that researcher suggests is the core of clickers, yet these too rely on advertising. Users make up the bulk of the revenue of facebook, twitter, Myspace sites. I cannot find any research on who clicks on social network site ads but based on what I've seen that heavy ad clickers are less educated than the average user (or from less-educated environments in the case of minors).

In other words, much to researchers suspect that heavy ad clickers in social network sites and other social media are more likely to trend lower in both economic and social capital than the average user.

So whoever clicks on ads it doesn’t make any sense to publisher and the advertiser because both get paid.